HubSpot Sales Hub Starter: Feature Breakdown

published on 10 February 2024

Many sales teams struggle with inefficient processes and lack of visibility into their pipeline.

Luckily, HubSpot's Sales Hub Starter offers a comprehensive set of core sales tools to help streamline workflows, even for early stage companies.

In this detailed guide, you'll discover exactly what features are included with Sales Hub Starter, how they work, and the key benefits they provide for managing contacts, automating tasks, and gaining data-driven insights into your sales performance.

Introduction to HubSpot Sales Hub Starter

The HubSpot Sales Hub Starter is an entry-level CRM and sales software solution designed for small businesses and startups. With its intuitive interface and robust feature set, Sales Hub Starter aims to help teams streamline their sales process and increase productivity.

Some of the key capabilities offered in HubSpot Sales Hub Starter include:

  • Contact and company management to keep track of leads and customers
  • Email tracking to see who opens and clicks on emails
  • Email templates to send customized, branded emails
  • Basic workflow automation to nurture leads
  • Sales analytics to view critical KPIs
  • Integrations with popular business apps

The Starter plan is best suited for teams that are just getting started with CRM and want an affordable way to organize contacts, email marketing, and reporting. It can help streamline daily sales tasks to help reps save time and close more deals. With its low price point, Sales Hub Starter removes barriers for growing businesses to leverage CRM and start optimizing their sales process.

What is sales hub starter HubSpot?

HubSpot Sales Starter is an entry-level CRM and sales platform designed for small, growing teams who are looking to streamline their sales process.

With Sales Starter, you get access to core sales tools like:

  • Contact and company management: Organize your contacts and accounts in one central place.
  • Email tracking: See when prospects open and click your emails.
  • Email templates: Send customized emails to prospects and customers.
  • Basic reporting: Get insights into your sales performance.

Some key things to know about Sales Starter:

  • Designed for small teams (1-2 users). As your team grows, you may need to upgrade to a higher tier plan.
  • More limited features compared to higher tiers. You get core sales tools but not more advanced features.
  • Affordable pricing, starting at just $45/month per user. Makes sales software accessible for early-stage companies.

In summary, HubSpot Sales Starter gives small teams an affordable way to centralize their sales process and leverage basic sales automation to be more productive. It's a good stepping stone before upgrading to HubSpot Sales Professional or Enterprise as your needs grow.

What is the difference between HubSpot free and starter?

The main differences between HubSpot's free and starter plans are:

  • Features: The free plan offers basic features for contact management, email marketing, landing pages, and forms. The starter plan includes everything in the free plan plus more advanced features like marketing automation, sales tools, CRM, and reporting.
  • Contacts: The free plan allows up to 2,000 contacts. The starter plan supports 10,000 contacts.
  • Emails: With the free plan you can send up to 1,000 emails per month. The starter plan has no monthly sending limits.
  • Storage: The free plan includes 1GB of storage. The starter plan offers 10GB of storage.
  • Support: The starter plan includes email support whereas the free plan does not offer support.

So in summary:

  • The free plan allows you to test out HubSpot with basic features and limited contacts.
  • The starter plan unlocks the full inbound platform with sales, marketing, and service tools while supporting up to 10,000 contacts.

If you're just experimenting with inbound and want basic features, the free plan is a good starting point. But for scaling your business, the starter plan delivers the complete suite of HubSpot tools you need to grow.

What is the difference between HubSpot starter and enterprise?

The key differences between HubSpot's Starter and Enterprise packages lie in the features, integrations, and scalability they offer.

HubSpot Sales Hub Starter is best for small teams just getting started with HubSpot. It includes core CRM and sales enablement features like:

  • Contact and company management
  • Email and calendar integration
  • Basic email templates
  • Basic reporting and analytics

HubSpot Enterprise, on the other hand, is tailored for large, complex sales organizations. It builds on the Sales Hub bundles by providing:

  • Advanced sales automation workflows
  • Custom objects and properties
  • Role-based permissioning
  • Advanced reporting and analytics
  • Deeper third-party integrations
  • Dedicated support and onboarding

So while Sales Hub Starter focuses more on enabling basic sales workflows, Enterprise introduces more customization, security, and support capabilities to scale usage across large teams and organizations.

The Enterprise edition also removes limits on contacts, companies, emails sent, and more. This allows large enterprises to manage extensive databases without worrying about caps.

In summary - Sales Hub Starter delivers core features to get started with HubSpot, while Enterprise introduces advanced functionality, customization, and support for complex deployments. Moving from Starter to Enterprise brings more scalability through added capabilities and increased limits.

How much is HubSpot starter plan?

The HubSpot Sales Hub Starter plan starts at just $20 per month. This plan includes key features to help small teams automate routine tasks, convert website traffic into leads, deliver on-brand marketing messages, and track and optimize performance.

Specifically, the starter plan provides:

  • Marketing contacts: 1,000
  • Email marketing: Unlimited emails to your contacts
  • Landing pages and forms: Unlimited
  • Basic workflow automation
  • Basic reporting dashboards

So for only $20 per month, the HubSpot Sales Hub Starter plan provides powerful tools to help small businesses and teams drive more leads and sales. The starter plan focuses on core features that allow you to execute targeted campaigns, capture leads, and track performance - everything you need to get started with inbound marketing and sales.

As your needs grow over time, HubSpot offers Professional and Enterprise packages with additional features for more sophisticated targeting, automation, analytics, and integration capabilities. But the Starter plan is a great way to get your feet wet with a leading all-in-one marketing and sales platform.

Comprehensive Overview of HubSpot Sales Hub Starter Features

HubSpot Sales Hub Starter provides a robust set of features to help sales teams streamline processes and improve results. From efficient contact management to sales automation tools, Sales Hub Starter equips teams with capabilities to enhance productivity.

Efficient Contact Management

Sales Hub Starter enables organized contact management through features like:

  • Customizable contact profiles to track key details
  • Contact lists to segment and target outreach
  • Contact timeline tracking interactions over time

These functionalities help sales reps optimize their prospecting and outreach efforts. By centralizing contact details and activity history, teams can craft more personalized and impactful messages to drive conversions.

Email Templates and Email Tracking

With Sales Hub Starter, creating professional email templates is simple, with a drag-and-drop editor and pre-designed templates. Email tracking then allows sales reps to see email open rates, links clicked, and reply times.

Key benefits include:

  • Personalized outreach at scale with bulk emails
  • Insights from email metrics to refine messaging
  • Following up at the right times based on recipient activity

This powers more effective sales cadences and sequences tailored to prospect needs.

Sales Automation Tools

Sales automation tools that come with Sales Hub Starter help teams scale while staying organized, with features like:

  • Workflows to standardize outreach sequences
  • Task automation for timely follow-ups
  • Alerts and notifications when action is needed

These capabilities let sales reps focus on revenue-driving activities rather than manual administrative tasks. Workflows reduce the effort needed to execute effective outreach.

Meeting Scheduler and Call Tracking

With the integrated meeting scheduler, reps can easily share availability and book meetings from within Sales Hub. Call tracking then provides insights like:

  • Call durations, recordings, and transcripts
  • Number of calls made, answered, missed
  • Data to calculate call-to-meeting conversion rates

Together, these features empower informed decisions around resource allocation to optimize sales call strategies.

Document Tracking and Playbooks

Document tracking helps teams manage files like proposals and contracts, with features to:

  • Upload documents and share access
  • Track document status, versions, and activity
  • Generate audit trails showing document engagement

Playbooks take this a step further by standardizing document usage for common sales scenarios, ensuring consistent and effective execution.

By centralizing these collateral resources and best practices within Sales Hub, sales teams can more efficiently progress opportunities and close deals.

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Lead Management & Prospecting with Sales Hub Starter

HubSpot Sales Hub Starter provides robust tools for capturing leads, segmenting them for targeted outreach, and nurturing them through the sales funnel.

Lead Capture and Segmentation

The lead capture forms allow you to easily create web forms to convert website visitors into leads. You can then segment leads based on criteria like location, industry, company size to enable more personalized and relevant outreach. Sales Hub also integrates with email and chat to capture leads from additional channels.

Key features include:

  • Intuitive drag-and-drop form builder
  • Progressive profiling to capture more lead data over time
  • Segment leads by criteria like industry, size for targeted campaigns
  • Sync data from email, chat, and other sources

Sales Extension and Lead Insights

The HubSpot Sales Chrome extension surfaces lead insights as you browse LinkedIn, Twitter, and other sites. Key info like name, company, and email are shown so you can better understand who you’re interacting with.

Benefits include:

  • Lead info overlayed while browsing social media and other sites
  • Quick access to recent emails, deals in progress
  • Easy logging of calls, meetings, notes

This allows sales reps to have valuable context for sales interactions directly in the browser.

Deal Pipelines and Forecasting

HubSpot Sales Hub Starter enables creating customizable deal pipelines to track deals by stage. As deals progress through the pipeline, the platform can forecast expected revenue over time.

Key features:

  • Build unlimited customizable pipelines
  • Drag-and-drop deals to advance them
  • Forecast expected revenue over time
  • Set custom criteria for advancing deals

This pipeline visibility assists greatly with reporting and forecasting efforts.

Custom Properties and Data Sync

Leads and deals can be customized with extra properties like order number, expected close date, priority level, and more. These custom fields enable capturing additional contextual data.

Sales Hub also offers easy data sync with platforms like Salesforce and Microsoft Dynamics. Contacts, companies, deals and other data can be synced between apps automatically.

In summary, Sales Hub Starter equips sales teams with robust tools for capturing more leads, customizing and segmenting them for targeted outreach, tracking deal progression, forecasting revenue, and seamlessly integrating data with other platforms. These capabilities can significantly enhance sales productivity and funnel visibility.

Optimizing Sales Processes with Analytics & Reporting

HubSpot Sales Hub Starter provides robust analytics and reporting tools to help optimize sales strategies. Here is an overview of the key features:

Sales Analytics and Performance Metrics

The Sales Hub Starter software comes with built-in analytics dashboards showing key metrics like:

  • Deal pipeline tracking
  • Sales velocity tracking
  • Win rates
  • Lead conversion rates
  • Activity and engagement data

These provide actionable insights to understand what's working and what needs improvement. Sales managers can use this data to coach teams and fine-tune processes.

Custom Reporting Dashboards

In addition to the standard dashboards, Sales Hub enables creating custom reports to track metrics unique to your sales process. You can:

  • Build reports with drag-and-drop editor
  • Customize charts and visualizations
  • Schedule and export reports
  • Share reports with other HubSpot users

Custom reports ensure you can analyze data tailored to your specific business needs.

Conversation Intelligence for Sales Training

Sales Hub Starter includes conversation intelligence tools to record and analyze sales calls. Features include:

  • Call recording and transcription
  • Smart notes with timeline tagging
  • Customizable deal stages
  • Contextual data on contacts and companies

These tools help managers provide better coaching and training using real examples from sales calls. They can pinpoint what's working well and what needs refinement.

Service Analytics and Help Desk Integration

Although Service Hub is a separate HubSpot product, Sales Hub Starter does have some built-in service analytics. You can:

  • View service ticket metrics
  • Analyze resolution times
  • See customer NPS scores
  • Track account health

This helps take a holistic view of the customer journey from lead to loyal buyer. Sales and service teams can work better together with shared data.

In summary, the Sales Hub Starter software provides robust analytics and reporting to track sales performance, identify coaching opportunities, and optimize processes over time. The customization and integration with other HubSpot products allow tailored analysis to improve results.

HubSpot CRM Suite Starter: A Unified Platform

The HubSpot CRM Suite Starter provides a unified platform to manage your sales, marketing, and service needs. By integrating the core CRM with tools like Sales Hub and Marketing Hub, it creates a seamless workflow to attract, engage, and delight customers.

Comprehensive Contact and Lead Management

The CRM Suite Starter offers robust tools for managing contacts and leads, giving sales teams the insights they need to have meaningful conversations. Features include:

  • Unified contact profiles with complete history
  • Custom lead and deal stages to fit your workflow
  • Activity tracking to see interactions over time
  • Contact timeline that visualizes engagement

By centralizing data, teams get a 360-degree customer view that nurtures relationships driving growth.

Marketing Automation and Email Marketing

Complement sales efforts with the Suite's marketing automation and email capabilities like:

  • Intelligent workflows to engage contacts
  • Drag-and-drop email editor to create campaigns
  • Email scheduling and tracking opens/clicks
  • Landing page and form builders to capture leads

These features help you attract and convert more leads to fuel the sales pipeline.

Ad Tracking & Management for Targeted Campaigns

Make campaigns more effective with ad tracking features like:

  • Pixel tracking to monitor campaign performance
  • Multi-channel attribution to see ad ROI
  • Campaign grouping to optimize budgets
  • AI optimization for automated bid management

By tying ads directly to CRM data, you gain critical insights to target high-value segments.

Form Builder and Landing Page Creation

The Suite Starter makes it easy to create conversion-focused assets with tools like:

  • Flexible form builder with pre-made templates
  • Drag and drop landing page editor
  • Mobile responsiveness testing
  • Performance analytics on conversions

Lead gen forms and landing pages are essential to capture contacts, progress them into marketing, and ultimately convert them into customers.

HubSpot Sales Hub Starter Pricing and Plan Comparison

Understanding HubSpot Sales Hub Starter Pricing

The HubSpot Sales Hub Starter plan starts at $45 per month. This introductory tier is ideal for small teams just getting started with sales automation software. It includes core features like contact and company management, email tracking, email templates, basic reporting, meeting scheduling, and more.

The Starter pricing is affordable for teams with 1-2 users looking to streamline sales processes without advanced functionality. There are no long-term contracts, so you can cancel anytime. Volume discounts apply at higher user counts.

Comparing Starter, Professional, and Enterprise Features

The HubSpot Sales Hub Starter plan focuses on core sales features for smaller teams. The Professional tier builds on this with more advanced functionality like custom reporting, predictive lead scoring, custom objects, and advanced workflows.

The Enterprise edition takes this further by adding things like advanced AI capabilities, custom integrations, payments integration, and premium support.

Here is a comparison of some key features across the tiers:

Feature

Starter

Professional

Enterprise

Core CRM & Sales Features

Email Tracking & Templates

Basic Reporting & Dashboards

Custom Reporting

Predictive Lead Scoring

Payments Integration

Advanced AI Capabilities

Quote Software and Payments Integration

The Starter and Professional tiers do not include built-in quote software or payments integration. You would need to use a third-party app for creating quotes and collecting payments.

The Enterprise plan does allow you to generate quotes and collect payments natively within HubSpot using HubSpot Payments. This can help streamline your sales process without needing external tools.

Determining ROI with Sales Analytics

All three HubSpot Sales Hub editions provide reporting dashboards to analyze metrics like deals closed, sales velocity, and pipeline health. But the Professional and Enterprise tiers give you much more flexibility to create custom reports tailored to your business.

This can help you closely track conversion rates, win rates, average deal sizes and other KPIs. With better visibility into what's working, you can optimize processes to accelerate growth and boost ROI.

Advanced analytics in the higher tiers make it easier to determine the monetary return you are getting from HubSpot and each tier. Tracking the incremental deals, pipeline growth and revenue directly attributed to HubSpot can illustrate the hard dollar ROI.

Enhancing Mobility and Accessibility with the HubSpot Mobile App

The HubSpot Mobile App complements the Sales Hub Starter by providing sales professionals access to key CRM and sales tools while on the go. The app enables teams to stay productive and informed even when away from their desks.

Sales Tools and Features on Mobile

The HubSpot Mobile App grants access to essential sales features like:

  • Contact and company records
  • Activity logging
  • Meeting scheduler
  • Email and notifications

Having these tools available on-the-go means sales reps can continue moving deals forward and servicing customers from anywhere.

Real-Time Notifications and Email Tracking

The mobile app sends real-time notifications for important sales events, such as:

  • New meeting requests
  • Email opens and clicks
  • New deal properties

Staying updated on these notifications allows reps to react faster and have more meaningful conversations.

Contact Management and Activity Logging

The HubSpot Mobile App makes it easy to:

  • View and edit contact details
  • Log calls, emails, and meetings completed
  • Add notes to deals and contacts

Logging activities from the mobile app eliminates forgetting interactions or losing details.

Meeting Scheduler and Live Chat Functionality

Other key features available on mobile include:

  • Scheduling or rescheduling meetings
  • Starting live chat conversations with prospects
  • Sharing quotes, presentations, and other collateral

Having these collaboration tools handy allows reps to connect with prospects instantly and move opportunities forward.

In summary, the HubSpot Mobile App extends the capabilities of the Sales Hub Starter by keeping sales reps connected and enabling productivity from anywhere. Key CRM and sales features transition seamlessly from desktop to mobile for complete flexibility.

Conclusion: Maximizing Sales Efficiency with HubSpot Sales Hub Starter

The HubSpot Sales Hub Starter edition provides a robust set of features to help streamline and optimize sales processes. Key benefits include:

  • Lead Management & Prospecting: Identify and qualify leads with tools for email tracking, sales automation, and call tracking.
  • Email Templates: Professionally designed templates to create effective email campaigns.
  • Deal Pipelines: Visualize and manage deals as they progress through defined sales stages.
  • Reporting Dashboards: Gain insights into sales performance with customizable reports and dashboards.

For sales teams looking to maximize efficiency, HubSpot Sales Hub Starter delivers core capabilities to nurture leads, accelerate deal velocity, and measure results. The software integrates seamlessly with other HubSpot products like Marketing Hub and Service Hub, enabling alignment across the entire customer journey.

With robust features and an intuitive interface, HubSpot Sales Hub Starter provides tremendous value. We encourage you to request a demo to see it in action or contact sales to discuss licensing options that fit your needs. Leverage HubSpot to streamline processes, increase productivity, and ultimately drive business growth.

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