Lead management

SALES SOFTWARE PROFILE

Typeform

Online form and survey builder for lead capture, customer feedback, and conversion optimization.

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Best forTeams that want conversational forms, surveys and lead-capture experiences with flexible design and logic.
PricingFree and paid response-based plans Free plan; paid plans from $25/month billed annually
Free optionFree plan available
CategoriesLead management, Outreach
Consider it if

Teams that want conversational forms, surveys and lead-capture experiences with flexible design and logic.

Check before choosing

Confirm current pricing, plan limits, integrations and contract terms directly with Typeform.

THE PRODUCT

What Typeform does

Online form and survey builder for lead capture, customer feedback, and conversion optimization.

CAPABILITIES

Key features

  • Unlimited forms
  • Templates
  • Conditional logic
  • Response analytics
  • Custom branding on eligible plans
  • API

FIT

Who Typeform is best for

Teams that want conversational forms, surveys and lead-capture experiences with flexible design and logic.

COST

Pricing

Free and paid response-based plans Free plan; paid plans from $25/month billed annually

Pricing and packaging can change. Verify current details on the vendor website before purchasing.

TRADE-OFFS

Pros and cons

Pros

  • Free entry plan
  • Strong form experience
  • Broad workflow integrations

Cons

  • Free plan has a low response allowance
  • Advanced logic and branding require paid plans

WORKFLOW

Integrations

HubSpotSalesforceGoogle SheetsZapier

DECISION SNAPSHOT

Evaluate Typeform against your workflow

Team fitSolo, small business, SMB, enterprise
Primary channelsWeb, CRM
Evidence statusOfficial sources checkedChecked 2026-08-25

Questions for a trial or demo

  • Can the product complete your highest-volume workflow with your existing data?
  • Which limits apply to seats, contacts, credits, mailboxes or exports?
  • What implementation, onboarding and cancellation terms apply?
Check current pricing at the official source ↗

BUYING CHECKLIST

What to verify before choosing Typeform

  • Confirm current seats, usage limits, credits, onboarding and contract terms.
  • Test the integrations and data flow your team depends on.
  • Run one representative workflow before committing to a wider rollout.
  • Review data handling, permissions and export options for your requirements.

SHORTLIST

Alternatives to Typeform

Manual editorial relationships are shown first. Otherwise, options are based on overlapping verified use cases and categories.

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LEARN

Related guides

NEXT STEP

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FIRST-PARTY FEEDBACK

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